If you dont have a drip campaign set up yet, dont worry. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Put yourself in your contacts shoes. Do you have something you could YAY-ME about to your sphere? If you like the SOI/geographic farm script above, youll love our other real estate email templates. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. As a result, its upset a lot of our existing lead sources as well. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Things are uncertain right now, and in many ways we have been forcibly disconnected. Theyre probably going to answer the phone. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. This is how you reconnect with your sphere of influence database. Its easy to neglect these tasks if you dont have a contact plan in place. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Realtor Sphere of Influence Scripts to Contact Your Database Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. You can give them some references. :). And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Great blog and example. It's so great to get off on the right foot - this letter would do it. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Thanks. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). But truly great SOI and referral marketing isnt about selling.. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Why not get deep once in a while? At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Copy all of it into one Excel spreadsheet. I was just checking in with you to see how youre doing. Congratulations, Lori! Now you take your scrubbed list upload them to an email marketing program. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. It posts your ad and provides a messenger link for the recipients so they can message you directly. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Watch the video now. The next question what do you say to them? Michael Montgomery of Rev Real Estate School. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. I love your program, Jennifer. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. I think I would prefer that over an e-mail. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. It wont be like that for long. Another excellent post. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Yours was the best ! Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Now, your phone call list is much more manageable. For most people, their home is their most valuable asset, and its also their biggest liability. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Dont hesitate to put this to work for you. Almost every CRM has a Listing E-Alert tool now. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Whether you use the MLS or your agent website through your CRM, it can be completely free. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. This takes some time. Howd you get into it? Why Is Growing Your SOI So Important for Real Estate Agents? You may be wondering if you should be spending money on buying new leads. You may think that you are so busy that you will never have time to go to another networking event. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. These include: What this means is that the current real estate market is volatile at best. There are so many ways for real estate agents to generate business. Love it or hate it, email cannot be ignored. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. In todays market, there are many different lead sources you can use to grow your business. Are you tempted to use AI to write blog posts? Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. or other gift. coaching programs is right for you? We can use the search update tool for four general areas. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Good iedea on using and award and sharing it with your soi. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Under that simple system they end up calling everyone in their SOI twice a year. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Thx for sharing. Looking forward to catching up with you soon!. Or ask for feedback?? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. (One of my recent clients almost got badly burned by an inflated zestimate!). Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Just never, ever assume. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Checking in with them to make sure theyre okay is a very normal thing. You can do this by adding value coming from contribution and giving them something they want. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Ask them about the dog. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). It is such a surprise when someone takes the time to send a note that is personal. Recent clients and professional connections are always a great place to start.. So, youve sent out an email newsletter. And even if your client needs nothing from you at least you checked in. Never Stop Networking 2. After all, theres only so much time in the day. Any new listings that come onto the market will be instantly emailed to your buyer. Its time to look inward to your database. Tips For Preparation 1. Then, you may want to share information you learn in these business journals with your potential client. We have all been there. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). And that's an uncomfortable idea for many of us. Let us help you. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. You may be hesitant to call them because you havent called them in so long. Jumpstart Your Real Estate Sphere of Influence (SOI) You at least need to take the time and make real estate letters personal. Good news! Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Check out our full list of Twitter dos and donts for real estate! 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have But if you do it right? 2. The 12 Best Real Estate Prospecting Letter Templates for 2023 Excellent blog and I'm going to share it with some new agents in my office! So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Then, you need to make sure that you pay special attention to your ideal client. This traditional use of the Listing E-Alert tool is a great value add to your clients. That's a good letter! If this has happened to you, you need to re-engage with those people. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Constant Contact and Emma are two good examples. The easiest way to do this is to use an announcement letter for real estate. Your email address will not be published. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. That's a wonderful example. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. You may be under the impression that phone calls are an annoyance. How low interest rates are and what a great time to buy it is? Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. One of those things is the YAY-ME letter. What do you love about it? Sample Newsletters | HomeActions Sphere of Influence | Definition and Example | REthority It could even be that they are having some work done on their house and need some recommendations. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. If they are not receiving them, they are not actually in your sphere of influence. Yes, it is true that most people use the internet when they are looking for products and services that they require. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. You make an impression and brand yourself into their head. Do your prospects know? One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Human connection is in high demand. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Are you sure you want to report this blog entry as spam? ), And lets face it. 2023 ActiveRain, Inc. 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That is why it is important for you to pay close attention to your sphere of influence real estate agent. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 Make sure you select something that shows just how well you know them. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. I dont have any influence! I know thats what I thought the first time I heard it. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch.