I agree, The advertisers are trying to brainwash our children. Black female doctors, dentists, insurance agents. Honestly, I dont see this getting any better. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. How I would love to sit down with you and talk about all of this. But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. As another poster mentioned the bullshit detector is immediately triggered. Like with so many things in life the pendulem has over swung in an effort to correct an issue. https://en.wikipedia.org/wiki/Brother Look at the new TV show Everythings going to be all White..its 100% racist. But this points out the effort towards Social Engineering that is being made on us from all sides. I CANT STAND IT! Its so insulting to reality. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. Agreed on all points! Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. They refuse to think critically for themselves; they just believe what theyre told. Explore ANA products, services, and unique marketing insights by your area of interest. I am so sick of seeing this. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. But alot of us are tuning out from media like this. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. That is how I deal. People need to be made aware that they are being misrepresented on company boards. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. A solution might be to use No actors! Just curious; has anyone actually done the math? All White men are portrayed as stupid, and now all smart funny characters are all POC. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. I believe your observations are all valid, and appreciate your courage in posting. That platform is nearly as bad as Facebook in its censorship of free speech. but theirs are not witty, not cute, w./ nothing endearing. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. All rights reserved. Call me crazy. They arent awake. And it is not just advertising. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. Always appreciate your thoughtful comments. Gee, Wallace, I wonder. I dont know about you, but I have no albatross around my neck. It is actually quite embarrassing. No, they must get in our faces at every chance and turn everything into a platform for their message. Avoiding them is not racism. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. I cant help but notice the blatancy of this and it feels so forced and ingenuine. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. Feminized males are in. Do you actually expect TV commercials to accurately represent life? I love how she justifies her paycheck. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. How Commercializing Diversity Promotes Racism - Medium I make sure to buy their product. factswhich the left say is RACISM and they hate facts: Does it matter to them? https://en.wikipedia.org/wiki/Man colorful. It is not uncommon for all adverts in one break to have no white males at all. 100% agree with your perspective. Having Empathy and respect for others. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. . Indeed. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Its complete nonsense. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. Because racism is OK when its a minority group thats doing it. They are proud of this daring but appropriate decision. Look from within. Looking back, I shouldnt have waited so long to write this post. Whats racist is the over representation of minorities in tv now. It is self preservation! In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Hardly. BTW, a stumbling, bumbling white man? Get out and enjoy your life, and leave those miserable techno-fascists behind. Also cartoon ads having black cartoon characters. They need to work with the police and clean up their own communities. Sorry, I have a life to live and just dont care about this issue anymore. You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. It seems the same to me as a pregnant male having a baby. Get the best people, dont create some arbitrary demographic mix. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. I just happen to have two 36 axe handles right here by my desk. Diversity for diversitys sake has never been a good thing. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Now are the monoliths totally responsible for all of this? For example, how often do you see a father and son interacting in a commercial. The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. Why wouldnt you show more people that look like the ones consuming your products? just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. I guess if you can have fake news why not fake commercials. Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Its the only way to get them to change, and it does work. The overall ethnic skew of the marketing/advertising . I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. find one blue eyed blonde male on tv or movies anymore. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. Im unapologetic and young. The sad part is over time these companies become vanilla as they try to cater to what they think their audience wants, all the while alienating their audience from them in reality. When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. Theyre all disgusting and insult my intelligence. This has been decades in the making, and has been very subtle and well planned. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. The remote works for us all no matter what race creed or color we are. Bad media of any type hurts the creator just as much as it does the audience. I could not agree more with what you have written. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. It is time to get over it. Next time, bring an actual argument or shut it, please. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. 5% dont practice any religion. And the media champion it. Be careful when reading that research study. These schemes absolutely have a shelf life and we are at the end of ours. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. That might seem to make sense but do you know a lot of really poor Asian people in America? Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Exactly!! Im not watching and Im not buying. Its nice to see that others also notice and disapprove. Especially for the scumbags that are part of The Frankford School. Its all so twisted, isnt it? So its actually had the opposite effect that the companies are going for. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". When exactly does a human thing become a black or white thing? If so, then by golly, you should care. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. What turned me to GOP? I think the dramatic shift in commercials is very odd, mostly because I cant quite figure out what corporate America is trying to do. Down with the old, white patriarchy! or something. It was the white people of America who spilled blood to free the black man, brother fighting brother. But modern Disney is very different. Even more telling, the. I do not need to go outside in my front yard and scream to the world I AM GAY!!! It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Some brands are particularly popular with people of different races. Not sure how its Obamas doing but whatever. I certainly understand what youre trying to say, but the truth is . Yes, I too believe this is an agenda for some, and not just in advertising, either. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. TV ads: why whites and straights are out - spiked Your article was on the top page of my search but it was on DDG. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). Nabeel Alamgir, Bareburger Group LLC. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. Thank you! Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. Whats going on with the weird representation in American advertising? And that the belief in a God or divine spark within is a total lie. https://en.wikipedia.org/wiki/Mother We know the key is authenticity. Man, this country is in the toilet now. I agree. We are all bludgeoned in the face daily by this nonsense and I am bleeding profusely. It creates the mentality of entitlement. This trend is NOT about money. We the buying public are born with pretty good BS detectors. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Would love to hear from others about this. as racists. And no wonder. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. I dont need to be told how smart and strong women are, and how dumb men are. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. I have cancelled my AMEx card. So true in todays canceled culture world..maybe lets cancel the commercials too. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Gay Couple spends time together outdoors. 20 years from now, maybe it will be down to 30% white male. I never wanted to have a baby and wanted stuffed cats instead of dolls. Ive wanted to ask a black person if they dont just feel really insulted by all this. A large percentage of the tv commercials are of course pushing social justice of one sort or another. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). Patrick Ward, High Speed Experts. White, yes. Criminally inclined blacks dont burgle anymore. Inclusion comes naturally when your company lives it. Exactly, Dave. Not to mention that the sacred cow that feeds and finances most of the media is never called out. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Now, most corporations wouldnt piss on you for $12 billion. Cancer culture. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Its ridiculous. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. What if someone came out with the All White Network? Their lie is exposed when those with higher Motivational Values are not all white! But God save the queen Kim, she will change this all in a generation or two. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Every other platform there are the same commercials and they make me sick. Tokenism is real. Theyre the ones producing the work. Thats perfectly normal! Men, know that most women do not like this, especially Christian women. The home security ads all show white male burglars. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some They are raised to get pregnant as soon as possible to get on welfare. Which speaks directly to your point about this country and society being dramatically different than they were 60 years ago. Read about them. Amen Robert! Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. So insulting. Period. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. Do you accept these cookies and the processing of personal data involved? You are totally right and Im in the UK. (See Coke.) Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. We all get that the world is changing, that Americas demographics are changing. The real reasons people hate TV commercials in 2023 Expert Panel, Forbes Communications Council. Can I interest you in a Jeremys razor? Always try to be sensitive and try to feel how others may feel. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? I think youre right, Kris. We respect you and are not part of this! Do it. . I also firmly believe my feedback would get screened out by a cube dwelling liberal. . And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. In answer to your question, its both. The obsession with 'diversity' in advertising feels a little sinister. Now, we are in the minority. I bet Im not alone.and the funny thing is, I am not a straight White male. They are owners and CEOs of major corporations and professors at prestigious universities. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. the clothes fairy one is just annoying. ANA. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. I dont believe they are diverse just playing the role. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. Sadly, this is happening not just in advertising, but everywhere. The Importance of Diversity in Advertising | Creating Results Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Those ranchers usually drive large pickups. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. Certainly the George Floyd killing was a catalyst. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Build and employ diverse teams who think, create and attack problems from diverse perspectives. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. The squeaky wheel always gets the grease. Not just all blacks do this. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. I see youve done your research. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). Walt Disney did not have a problem depicting masculine heroes. Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. Yes, yes. . Thats my point exactly. Good for you, Brad. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far.
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