Use of this site constitutes acceptance of our "I was very inspired by Euphoria: light-reflective faces with high-color statements.". "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Evan Ross Katz. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. 2023 Cond Nast. by blastPRO Mascara. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Jaleesa M. Jones . We have a mission beyond circulation, we want to bridge divides. CoverGirl announced its newest spokesperson is actually a cover boy. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Their prices range from $10 to $18. A religious liberty newsletter that is a must-read for people of faith. This message will appear once per week CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Photo: Courtesy of Coverboy. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. The model also addressed men profiting off her body. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Here are some of his different makeup creations that prove just how talented he is. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Barbie ad stars a boy for the first time. Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. Select stories from the Monitor that empower and uplift. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Of course, Willam's been beating his face for ages. Carly Cardellino was the beauty director at Cosmopolitan. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). "James Charles is no exception. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". IE 11 is not supported. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Here are 8 big revelations from the Alex Murdaugh murder trial unless you renew or Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. To say that Charles is talented would be an understatement. CoverGirl has announced its first ever CoverBoy. James Charles is no exception," the beauty brand said in a release. Stay informed about the latest scientific discoveries & breakthroughs. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Were seen as being global, fair, insightful, and perhaps a bit too earnest. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. Hmmm well that joke is ruined, but who cares! On Tuesday, the makeup brand announced . And that influence is powerful. And we shall see what I would look like if I suddenly sprouted blue eyelashes. And if that means shopping COVERBOY, then hey, it's a win-win. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Get ready for some exciting news. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. We are trying out Willam's new line of makeup Coverboy. retailers. You dont have a Christian Science Monitor ", "We instantly became friends," Roncal says of their meeting and longterm bond. It's fun to play with the trends, but you want to keep going back to the classics. Sometimes the world is a beautiful place. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. If you need help purchasing a product directly from Allure, go to our FAQ. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Coverboy - Cosmetics Business There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Charisma, Uniqueness, Nerve, and Talent, anyone? The aspiring makeup art Are gender roles relaxing inthe world of makeup? Your California Privacy Rights. We change lives. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. No one, that's who. Its only 12 and today has already been so crazy. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. James Charles Is CoverGirl's First CoverBoy. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. If you need help purchasing a product directly from Allure, go to our FAQ. And with that newfound influence, that generations values are becoming increasingly visible. And we can prove it.. CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles So its not surprising that its male cosmetics at this point.. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. In the course of a year, teen makeup artist James Charles has gone from starting an . You may be able to find the same content in another format, or you may be able to find more information, at their web site. Their prices range from $10 to $18. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. subscription. GET THEM HERE! But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. But I think CoverGirl also hopes that this means more men will wear and buy makeup. log out. I purchased a glitter and a .more. Original reporting and incisive analysis, direct from the Guardian every morning. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Latest book reviews, author interviews, and reading trends. "If you put [on] just a little, it will enhance the beauty of your eyes.". The three most recent Christian Science articles with a spiritual perspective. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Can a Jesus Revolution take place again in America? The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. All Rights Reserved. To view this content, click 'Allow and continue'. CoverGirl just chose their first ever CoverBoy and his makeup game is According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. I can be confident with bare skin and with a full face, he told the magazine. On men and makeup: CoverGirl announces first 'CoverBoy' James Charles at Gucci's Met Gala after-party on May 6. Who owns Gatorade: Coke or Pepsi? About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. SPOILER, I looked sickening. RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". There's a lot of fun there, too.". James Charles is no exception. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! According to Huffington Post, it was only a year ago that Charles started his Instagram page. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. All rights reserved. coverboy makeup name change Gem is magenta pink base with chunky, iridescent octagonal glitters. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news.
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